MAY 2026
Welcome La Pele
SHARE
Andrea, La Pele, to friends, and even to a few strangers. She started out writing copy at an agency before moving to the other side. The dark side? Not really. In fact, it turned out to be one of the best decisions she ever made. That path led her to create a few commercials as an art director before directing, and eventually, quite a few more as a director.
Andrea studied Creative Advertising and worked at several agencies, which makes her a true defender of the concept, or maybe she was already defending the concept long before, and that’s what drove her to become a creative. The order of things is still up for debate. What she’s sure of is that the concept is what she holds on to and strives to bring into every shot. Without it, we’re lost, just shooting empty frames. And then there’s simplicity: something she believes shouldn’t be feared but admired as the purest essence, without ever missing a single detail. Thinking is what she loves most, and she believes you can do that anywhere, as long as you truly want to think.
She has collaborated with agencies such as Saatchi & Saatchi NYC, Ogilvy, Havas, McCann, VML, among others, and with clients including Toyota, Samsung, Danone, Chevrolet and P&G, to name just a few. Her work has been shortlisted at El Sol and recognized at the CdeC Awards with a Gold for Best Direction for the Ministerio de Igualdad film De esto no se habla, as well as at the IMVA (International Music Awards) for Sila Lua’s music video Brasil.
MAY 2026
Welcome La Pele
SHARE
Andrea, La Pele, to friends, and even to a few strangers. She started out writing copy at an agency before moving to the other side. The dark side? Not really. In fact, it turned out to be one of the best decisions she ever made. That path led her to create a few commercials as an art director before directing, and eventually, quite a few more as a director.
Andrea studied Creative Advertising and worked at several agencies, which makes her a true defender of the concept, or maybe she was already defending the concept long before, and that’s what drove her to become a creative. The order of things is still up for debate. What she’s sure of is that the concept is what she holds on to and strives to bring into every shot. Without it, we’re lost, just shooting empty frames. And then there’s simplicity: something she believes shouldn’t be feared but admired as the purest essence, without ever missing a single detail. Thinking is what she loves most, and she believes you can do that anywhere, as long as you truly want to think.
She has collaborated with agencies such as Saatchi & Saatchi NYC, Ogilvy, Havas, McCann, VML, among others, and with clients including Toyota, Samsung, Danone, Chevrolet and P&G, to name just a few. Her work has been shortlisted at El Sol and recognized at the CdeC Awards with a Gold for Best Direction for the Ministerio de Igualdad film De esto no se habla, as well as at the IMVA (International Music Awards) for Sila Lua’s music video Brasil.
