MKOF Sportingbet

Sportingbet’s biggest campaign ever in Brazil introduced Shaquille O’Neal as their new Vice President. Directed by Los Pibes, the production took place between Atlanta, where the basketball legend was filmed, and São Paulo, where the team worked in close coordination to bring the four films together. Despite an intense shooting schedule, which involved building sets in studio and managing multiple production fronts, the energy on set stayed high throughout the entire process. Here are some behind the scenes moments!

MKOF Sportingbet

Sportingbet’s biggest campaign ever in Brazil introduced Shaquille O’Neal as their new Vice President. Directed by Los Pibes, the production took place between Atlanta, where the basketball legend was filmed, and São Paulo, where the team worked in close coordination to bring the four films together. Despite an intense shooting schedule, which involved building sets in studio and managing multiple production fronts, the energy on set stayed high throughout the entire process. Here are some behind the scenes moments!