Latin Spots features Los Pibes

Latin Spots features Los Pibes’ latest work, ‘Faz Valer’ for Nubank. Created by Wieden+Kennedy São Paulo, the three-film campaign turns everyday achievements into stories that circulate among neighbors, friends, and family. The concept comes from the idea that social media usually shows only the end result of an achievement, leaving out everything it took to get there. Through the films “Arara,” “Gêmeos,” and “Moto,” the brand uses humor to explore the unexpected situations, decisions, and challenges that are part of every accomplishment.

Check out the article here.

Latin Spots features Los Pibes

Latin Spots features Los Pibes’ latest work, ‘Faz Valer’ for Nubank. Created by Wieden+Kennedy São Paulo, the three-film campaign turns everyday achievements into stories that circulate among neighbors, friends, and family. The concept comes from the idea that social media usually shows only the end result of an achievement, leaving out everything it took to get there. Through the films “Arara,” “Gêmeos,” and “Moto,” the brand uses humor to explore the unexpected situations, decisions, and challenges that are part of every accomplishment.

Check out the article here.