L
a Pele
Andrea, also known as La Pele, began her career writing copy at an agency before moving into art direction and eventually directing. What started as a shift in perspective became a defining path. With a background in Creative Advertising and experience across multiple agencies, she strongly believes in the power of a clear concept. For her, every shot must serve an idea. She is also drawn to simplicity, seeing it as the most refined form of expression, where every detail still matters. Thinking is central to her process, and can happen anywhere with intention. La Pele has collaborated with agencies such as Saatchi & Saatchi NYC, Ogilvy, Havas, McCann, VML, among others, and with clients including Toyota, Samsung, Danone, Chevrolet and P&G, to name just a few. Her work has been shortlisted at El Sol and recognized at the CdeC Awards with a Gold for Best Direction for the Ministerio de Igualdad film De esto no se habla, as well as at the IMVA (International Music Awards) for Sila Lua’s music video Brasil.
L
a Pele
Andrea, also known as La Pele, began her career writing copy at an agency before moving into art direction and eventually directing. What started as a shift in perspective became a defining path. With a background in Creative Advertising and experience across multiple agencies, she strongly believes in the power of a clear concept. For her, every shot must serve an idea. She is also drawn to simplicity, seeing it as the most refined form of expression, where every detail still matters. Thinking is central to her process, and can happen anywhere with intention. La Pele has collaborated with agencies such as Saatchi & Saatchi NYC, Ogilvy, Havas, McCann, VML, among others, and with clients including Toyota, Samsung, Danone, Chevrolet and P&G, to name just a few. Her work has been shortlisted at El Sol and recognized at the CdeC Awards with a Gold for Best Direction for the Ministerio de Igualdad film De esto no se habla, as well as at the IMVA (International Music Awards) for Sila Lua’s music video Brasil.
